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What is Path3?

In one line: Path3 takes the two things you already plan around — who you want to reach and what you want to say — and turns them into live ads across LinkedIn, Facebook, Instagram, web banners, and more. Then it brings all the results back into one place.

The 60-second version

You bring two things:

  • Your audiences — the people and companies you want to reach.
  • Your creative — the images, videos, and words you want to show them.

Path3 handles the messy middle. It places your ads on each ad platform for you, keeps them running, and pulls every result back into one dashboard. No juggling five different ad tools. No “ads manager” jargon.

Here’s the whole idea in four steps:

  1. Define your audiences. Describe who you want to reach the way you already think about them.
  2. Add your creative. Upload your graphics or video and write your words once.
  3. Decide where it runs. Pick your goals and the places you want your ads to show up.
  4. See what’s working. Compare the same ad and the same audience across every platform, side by side.

That’s the mental model. Almost everything else in Path3 is a detail that supports one of those four steps.

A little more on each step

1. Define your audiences. Describe your audiences in plain marketing terms: the kinds of companies you sell to (account profiles), the kinds of people inside them (personas), and where they are in their buying journey. You can tie account profiles and personas to a people or company list you upload or sync from another platform. You can tie points in the buyer’s journey to pages that people would only deep-dive on if they were at that point in their journey. Path3 takes care of making the information you provide into targetable audiences for ads.

2. Add your creative. Upload your graphics or video and write your copy once. Path3 reshapes it to fit each place it runs, so you don’t have to hand-build a separate version for every platform.

3. Decide where it runs. Group your work into Initiatives (a goal, plus the audiences that share it) and Streams (always-on slots you rotate creative in and out of). For each one, choose a goal (called a stream type) and pick the channels you want to run on — LinkedIn, Facebook, Instagram, web banners, web & CTV video, and more. Path3 pushes everything live for you on a schedule you define.

4. See what’s working. Path3 gathers the numbers from every channel into one dashboard and lines them up with Google Analytics, so you get one honest picture of the truth. You can see which ads and which platforms did the most for the same creative and the same audience — and put your money where it’s working.